Chinese "Festival Goods" Export Surge: 20-30% Order Increase
Chinese New Year decoration exports have surged globally, with manufacturers reporting 20-30% year-on-year order growth for lanterns, spring couplets, paper-cuts, and zodiac-themed cultural products in 2026 .
Key Export Trends:
Diverse Customer Base: While overseas Chinese communities remain the primary market, an increasing number of local consumers in Europe and other regions are purchasing these items as festive decorations
Cross-Border E-Commerce: Social media live-streaming platforms, including partnerships with Malaysian content creators, are becoming important distribution channels
Value Beyond Decor: A lantern factory manager noted: "Wherever the lanterns shine, the atmosphere of Chinese New Year spreads"
Cultural Impact: European merchants reported that many Italian consumers now view Spring Festival items as unique holiday gifts and home décor, expanding the customer base beyond the Chinese diaspora .
