"Handcrafted" New Year Decor Emerges as Top Consumer Trend
Data from Taobao (China's largest e-commerce platform) reveals that DIY and "handcrafted" New Year decorations have become a dominant trend for 2026, with searches for "Spring Festival atmosphere decoration" rising over 200% year-over-year and sales doubling .
Top Trending Products:
Abstract/Absurd Couplets: Searches for "abstract couplets" increased over 60-fold, while "creative red envelopes" saw a 200% surge in searches
Pet-Themed Decor: "Pet couplets" searches grew over 150%, with custom pet-themed couplets, window decorations, and small ornaments becoming popular
Convenient Options: Magnetic couplets and static cling window decorations, which are easy to apply and remove without residue, are gaining popularity
"Fortune" Worship: Products featuring horse-related and fortune-themed designs, such as "golden horse" and "horse brings prosperity," saw a surge in searches exceeding 700% .
New Year's Eve Boxes: Pre-packaged "fortune kits" containing couplets, window decorations, red envelopes, and New Year pictures remain popular for their convenience .
