Pets Emerge as Fastest-Growing Gift Category
Source:Holiday Party /
Time:2026-08-24
Pets are emerging as the biggest winners this Valentine's Day, with approximately 35% of total spending expected to go toward pet gifts, generating $2.1 billion – up from $1.7 billion in 2025 .
Year-Over-Year Growth:
Pet gifts: 23.5% growth (fastest-growing category)
Overall spending growth: 5.8%
The trend toward gifting pets reflects a broader shift away from romantic marketing toward pet parenting and self-care .
