HK Study: Valentine's Budgets Shift to Traditional Entertainment
Source:Holiday Party /
Time:2026-08-24
A Hong Kong survey of 517 couples found changing Valentine's Day celebration patterns, with movie-watching emerging as the top activity and consumer budgets shifting toward conservative spending .
Hong Kong Findings:
Top Male Activities: Watching movies (52%), "北上旅游" (21%)
Top Female Activities: Shopping (42%), "北上旅游" (23%)
In-home celebrations dropped from 48% to 11% for men year-over-year
Budget Preferences:
Men: 36% budget $501-1,000 HKD
Women: 54% budget under $500 HKD
93% of men and 83% of women prefer shopping in physical stores
Most Wanted Gifts:
Men: Digital electronics (42%)
Women: Watches or jewelry (56%), up from 51% last year
