Friends and Galentine's Gaining Importance
Source:Holiday Party /
Time:2026-08-24
Valentine's Day spending is expanding beyond romantic partners, with gifts for friends, co-workers, and classmates becoming increasingly significant .
Gifting Breakdown:
Friends: 33% of consumers, spending $2.4 billion
Children's classmates/teachers: 27% of consumers, spending $2.2 billion
Co-workers: 21% of consumers, spending $1.7 billion
UK Market Trend:
The proportion of UK consumers intending to purchase for Valentine's Day has remained broadly flat versus 2024, but shoppers increasingly look to recognize friends, family, and pets
