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UK Valentine's Day Intentions Report 2026

Source:Holiday Party / Time:2026-08-24

GlobalData's Retail Occasions Series report on UK Valentine's Day intentions reveals changing consumer behavior and spending patterns .

Key Findings:

  • Proportion of consumers intending to buy at least one item has remained broadly flat versus 2024

  • Leisure spend is expected to decline as consumers plan to celebrate with movie nights, takeaways, and romantic meals at home

  • Partners remain the most popular gift recipients, but shoppers increasingly look to recognize friends, family, and pets

Survey Coverage:

  • Gifting categories by gender and age

  • Online vs in-store shopping preferences

  • Spending intentions and budgets

  • Consumer opinions on Valentine's Day

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