UK Valentine's Day Intentions Report 2026
GlobalData's Retail Occasions Series report on UK Valentine's Day intentions reveals changing consumer behavior and spending patterns .
Key Findings:
Proportion of consumers intending to buy at least one item has remained broadly flat versus 2024
Leisure spend is expected to decline as consumers plan to celebrate with movie nights, takeaways, and romantic meals at home
Partners remain the most popular gift recipients, but shoppers increasingly look to recognize friends, family, and pets
Survey Coverage:
Gifting categories by gender and age
Online vs in-store shopping preferences
Spending intentions and budgets
Consumer opinions on Valentine's Day