Pets Become Fastest-Growing Gift Category at $2.1 Billion
A record 35% of consumers plan to purchase Valentine's Day gifts for their pets in 2026, totaling $2.1 billion – up from $1.7 billion in 2025, representing 23.5% year-over-year growth, far outpacing the overall 5.8% increase .
Pet Gift Trends:
Special toys, accessories, and treats for dogs, cats, and other animals
Fastest-growing category in Valentine's Day spending
Reflects broader shift toward pet parenting and expanded gift lists
Katherine Cullen added: "Whether it's a dog, cat or other animal, consumers are looking to celebrate their pets this Valentine's Day with a special toy, accessory or treat"