Where Americans Are Shopping:
Source:Holiday Party /
Time:2026-08-24
Americans are shopping across multiple channels for Valentine's Day 2026, with online shopping leading at 38% .
Shopping Channel Preferences:
Online: 38%
Department stores: 35%
Discount stores: 30%
Specialty stores: 21%
Year-over-Year Trends:
Online remains the top shopping destination
Department stores hold steady as second choice
In line with recent years' patterns
