Friendsgiving on the Rise: Nearly 40% Embrace New Tradition
Source:Holiday Party /
Time:2026-08-25
Nearly 2 in 5 Americans say Friendsgiving is replacing traditional Thanksgiving, with Millennials leading the trend .
Key Statistics:
Nearly 40% say Friendsgiving is replacing traditional Thanksgiving
46% of Millennials embrace Friendsgiving as a replacement
56% say hosting Thanksgiving is one of the most important things they spend money on all year
What's Driving the Shift:
Rising food costs make hosting more challenging
Friendsgiving offers a more casual, flexible alternative
Younger generations value chosen family and shared experiences
Despite the rise of Friendsgiving, a strong majority (76%) still want a sit-down dinner: 57% note that their parents and older generations insist on hosting .
