Summerween" Trend Drives Early Halloween Shopping Surge
Retailers report that Halloween merchandise is selling out quickly as early as August, driven by a consumer trend dubbed "Summerween" .
Key Statistics:
70% of shoppers plan to buy fall or Halloween items before September
57% of U.S. adults say Halloween is no longer a single day but a full season
Nearly 60% of Gen Z is familiar with or has participated in the "Summerween" trend
Retailer Response:
Home Depot's 12-foot "Skelly" skeleton often sells out by Labor Day
Michaels has seen customers asking for Halloween items since July
Mars released its full 2026 Halloween portfolio starting in July
Stephanie Carls, RetailMeNot's retail insights expert, stated: "Halloween has already made its way from the candle aisle all the way to the front yard at this point" .
