Mars 2026 Halloween Trends: Candy as "Social
Source:Holiday Party /
Time:2026-08-26
Mars' annual "Tricks, Treats and Trends" report reveals that Halloween has become America's longest retail season, with candy acting as "social currency" .
Key Findings:
75% of U.S. adults agree a shared candy bowl builds community
71% believe the candy they hand out says something about them
71% want texture in their treats; nearly 60% seek "extreme" flavors
New for 2026:
TWIX Skulls
SNICKERS Pumpkins Fun Size
SKITTLES POP'D Creepy Crunch
M&M's Milk Chocolate Pumpkin Pie
Discovery Channels: 53% of Gen Z spot Halloween trends on TikTok .
