Tiered Pricing Key to Capturing Christmas Shoppers in 2026
Source:Holiday Party /
Time:2026-08-28
Christmas gift spending in 2025 remained stable overall, with most of the market's value being driven by higher earners, creating opportunities across price tiers for retailers .
Key Spending Insights:
Higher earners are more likely to participate in Secret Santa (43% vs 32% average), highlighting a trend towards buying fewer, smaller gifts
Lower-income households (under £15,500) increased spending by almost 5% year-on-year, showing resilience
Premium gifts will continue to resonate with higher earners
Curated bundles and budget-friendly add-ons can encourage lower-income shoppers to expand their gift baskets
