Consumers Seeking Quality and Originality Over Discounts
Source:Holiday Party /
Time:2026-08-28
While promotions are a key factor, shoppers are increasingly focused on quality, originality, and convenience when choosing Christmas gifts .
Key Consumer Trends:
Over half of UK shoppers would buy from local or small businesses if products were clearly signposted
Others would consider second-hand gifts if they came in attractive packaging
Consumers aren't simply searching for trending gifts, but for gifts that feel meaningful and distinctive
Implication: Retailers cannot rely solely on discounts but must also create compelling moments that stand out within an already crowded promotional calendar .
