Target's Private Label Threshold Embraces Halloween
Target's private label home and decor brand, Threshold, is featuring Halloween-themed products for 2026 as part of its broader relaunch .
Threshold Halloween Products:
Halloween-themed glass pumpkins
Rattan decor
Haunted village pieces
Context: Threshold was relaunched this summer with new shop-in-shops at 200 stores as part of Target's broader turnaround effort. The Halloween assortment is a key part of Target's merchandising strategy focused on newness and exclusivity