Mars 2026 Halloween Products: Twix Skulls, Skittles Pop'D, and Ghoulish Green
Mars has unveiled its 2026 Halloween lineup, balancing nostalgic classics with sensory-driven novelty products .
New for 2026:
Twix Skulls: Skull-shaped Twix bars in fun size
Snickers Pumpkins: Pumpkin-shaped Snickers in fun size
Skittles Pop'D Creepy Crunch: Freeze-dried Skittles with Halloween flavors (Ghostly Lime, Cursed Apple, Blood Orange, Beastly Blackberry, Red Raspberry)
Skittles Shriekers: Halloween-themed sour flavors in fun size
M&M's Halloween Blend: Orange and black pieces playing into nostalgia
Snickers and Twix Ghoulish Green: Bright green caramel filling for seasonal color appeal
Consumer Preferences:
71% want texture in their treats
58% seek "extreme" flavors
72% say Halloween needs iconic candy brands
M&M's is viewed as the #1 Halloween candy brand
