Personalized and Customizable Décor Gaining Traction
Retailers are building holiday assortments around distinct but compatible moods, with opportunities for personalization and customization . Searches for "wreath sash blank" increased 1,035% year over year, suggesting that some retailers are planning to offer monogrammed or personalized decorations . This fits into a broader preference for holiday decorations that can be changed, added to, and made personal over time .