Halloween as a Full Season: The Summerween Effect
Source:Holiday Party /
Time:2026-09-02
Halloween has evolved from a single night into a multi-month retail season .
The Evolution:
Searches for Halloween in June 2026 were up 57% compared with 2025
70% of shoppers plan to buy fall items before September
Home Depot and Michaels stocking Halloween in July
"Halloween has already made its way from the candle aisle all the way to the front yard," said retail expert Stephanie Carls .
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