Halloween Shopping Starts in August
The "Summerween" trend continues in 2026, with Halloween products appearing on shelves earlier than ever .
Social Media Trends:
The "Halloween" hashtag has already drawn over 1.7 billion views and 2.8 million comments on Sina Weibo
Some of the most creative and controversial cosplay has been spotted at early summer events
Chinese social media platforms are already buzzing with Halloween content, from costume ideas to party planning discussions.