Taobao Sellers Report Strong Halloween Sales
Source:Holiday Party /
Time:2026-09-03
China's e-commerce platform Taobao lists nearly 5,000 children's Halloween costumes, with most priced around 100 yuan (approx. $15 USD) .
Sales Trends:
Strong demand from parents preparing for school celebrations
Classic characters dominate: Ultraman, Captain America, and other popular franchises
Creative and unique costumes are trending
The Halloween costume market in China continues to grow as the holiday becomes more commercialized, though some consumers are shifting toward unique or Chinese-style designs.
