Halloween at Shopping Malls: A National Trend
Source:Holiday Party /
Time:2026-09-03
Major shopping malls across China are transforming into Halloween destinations, competing with immersive installations and themed experiences .
Installation Types:
Haunted house pop-ups in mall atriums
Halloween-themed photo zones
Decorated shopping streets
Interactive Halloween experiences
The trend reflects the commercial maturity of Halloween in China, with malls treating it as a significant seasonal marketing opportunity .
