High Demand for Latin American and European Markets
Source:Holiday Party /
Time:2026-09-04
Export growth has been particularly strong in Latin America (up 17.3%) and the European Union (up 45%), which together account for over 60% of Yiwu's Christmas exports.
Merchants are also adapting their products to suit regional preferences. For example, some are offering beach-themed Santa decorations for markets in South America. Chen Xiaofang's company has adjusted its offerings from low-cost basic hats to higher-end designs to meet different market preferences.
