The "Emotion Economy" and Holiday Product Consumption
Source:Holiday Party /
Time:2026-09-04
The broader trend of the "emotion economy" is also influencing Christmas product consumption in China. iiMedia Research projects that the emotion economy market will surpass 4.5 trillion yuan by 2029. Consumers are increasingly driven by emotional connections and experiences.
For Christmas products, this has translated into demand for interactive, personalized, and visually appealing items that create memorable experiences for families and friends.
