Christmas Gift Card Book Becomes TikTok's New Gifting Trend
Source:Holiday Party /
Time:2026-09-06
A Christmas Gift Card Book has emerged as another TikTok-driven trend in the US market. The $12-13 product is a paper card booklet (5x7 inches) with a spiral binding that lets users insert gift cards, cash, and personalized notes into themed pages .
Sales Performance:
Over 7,000 units sold in the week of August 15-21
Total sales exceeded $84,500
Ranked #1 in the Computers & Office category on TikTok Shop
Why It's Trending: The product rides the dual wave of the "gift card economy" (gift cards are the #2 most popular gift category at 57%) and the DIY personalization trend. A 34-second TikTok video from creator @Anna's Style Lab generated over 3.8 million views and sold 3,636 units .
