68% of US Consumers Plan Early Holiday Shopping to Avoid Delays
Source:Holiday Party /
Time:2026-09-06
According to the Basis 2026 Winter Holiday Shopping Trends study, a significant majority of US consumers are shifting their shopping habits earlier to avoid product delays and secure better deals .
Key Statistics:
68% plan to shop early to avoid delays
57% shop year-round to take advantage of deals
35% plan to spend more in 2026, with 64% citing inflation as the primary reason
28% expect to spend more than they did last year, while 59% plan to spend the same
Top Gift Categories:
Clothing: 65%
Gift cards: 57%
Toys and games: 46%
