Holiday "Joymaxxing": The Search for a Return on Emotion
Source:Holiday Party /
Time:2026-09-06
Australian publisher Are Media's research identifies "joymaxxing" as a key consumer behavior for Christmas 2026, defined as prioritizing festive experiences that feel meaningful, memorable, and worth the spend . This trend is likely to influence US consumer behavior as well .
Key Statistics:
55% of Australian women expect to combine AI with trusted publishers when planning Christmas
78% prefer trusted publishers as a source of festive inspiration
84% are more price conscious, while 74% are cautious with discretionary spending
