Holiday Shopping Calendar: The Consideration Phase Starts Early
Source:Holiday Party /
Time:2026-09-06
According to InMarket's Peter Hartt: "By October, two-thirds of shoppers are already underway, so the consideration set is forming long before the deals land. Brands have two jobs: be top of mind through September and October when people are still deciding what to buy, then be present in-store when they actually buy it" .
