Michaels "Hobbyween" Capitalizes on DIY Trend
Source:Holiday Party /
Time:2026-09-06
Michaels has introduced "Hobbyween," its largest Halloween crafting collection yet, as 70% of its shoppers make their own Halloween decorations.
Popular Craft Categories:
Embroidery and needlepoint
Paint-by-number kits
Mystery craft boxes
Crochet kits (+583% searches year-over-year)
Halloween has become "both an escape from screens and something people photograph for screens when finished," making it a unique analog-digital hybrid.
