AI and Technology Enter the Halloween Space
Source:Holiday Party /
Time:2026-09-06
Artificial intelligence is playing an increasingly visible role in Halloween 2026.
Fanta's Haunted Universe:
Coca-Cola's soda brand worked with AI entertainment studio GRAiL to create Fanta's Haunted Universe, complete with four original monsters, a cinematic trailer, limited-edition cans, and live experiences. The larger commercial idea: Fanta wants to own recognizable Halloween characters instead of perpetually renting them from Hollywood.
AI for Shoppers:
AI will help shoppers generate costume concepts, invitations, and unsettling social media portraits. Additionally, 49.1% of Gen Z consumers plan to use AI to chase deals this holiday season.
