Hershey's 2026 "Hersheyween" Lineup: 26 Million Reese's Pumpkins Produced
Hershey has unveiled its 2026 Halloween portfolio, "Hersheyween," featuring more than 20 seasonal product innovations — the company's largest and most diverse Halloween lineup ever . The company will produce 26 million Reese's Pumpkins this year, cementing its status as a seasonal favorite .
Chocolate Favorites:
Reese's Pumpkins: Iconic chocolate and peanut butter combination, now available in the exclusive Reese's Pumpkin Bowl on Amazon (110 snack-size treats in a reusable pumpkin container)
Kit Kat Count & Witch: Classic wafer combination reimagined in spooky shapes, available in regular and king-size bars and 6-packs
Hershey's Cookies 'N' Creme Fangs: Fang-shaped version returning in snack size for the first time since 2024
Consumer Data: Reese's is the brand of choice for 37% of consumers, while Reese's Pumpkins top the category as the favorite Halloween product among 22% of consumers .
