Pet Halloween Products: A Growing Category
Source:Holiday Party /
Time:2026-09-06
Halloween is increasingly a family celebration that includes pets, with the NRF estimating consumers would spend $860 million on pet costumes in 2025, up from $700 million the year before. New York City's Tompkins Square Halloween Dog Parade marks its 36th year in 2026 .
Fastest-Growing Pet Halloween Searches:
Halloween dog bandanas: +400%
Dog Halloween costumes: +233%
Halloween dog cookies: +100%
Halloween dog toys: +48%
Halloween dog treats: +21%
Retailers are moving beyond single novelty pet items to create dedicated Halloween pet assortments that let shoppers dress up and treat their animals throughout the season .
