Mondelez International Unveils 2026 Halloween Line-up
Mondelez International has revealed its 2026 Halloween product range, bringing together chocolate, sugar confectionery, and cookie treats .
New Products for 2026:
Sour Patch Kids Monster Heads: Limited-edition "Big Kids" jelly pieces in spooky monster-head shapes with dual-flavour, dual-colour combinations (Watermelon, Raspberry, Orange) – 105g bag, RRP £1.25
Sour Patch Kids Watermelon & Strawberry Treatsize: Returning after a strong 2025 launch (£1.3 million RSV) – 350g format, RRP £3
Returning Favourites:
Cadbury Treatsize Sharing Selection 223g – RRP £4.75 (contains Cadbury Buttons, Crunchie, Twirl, Fudge, Freddo)
Cadbury Dairy Milk Freddo & Friends sharing pack – RRP £4.75
Cadbury Fudge treatsize pack – 15 bars, 202g, RRP £4.75
Maynards Bassetts Spooky Gums – 110g, RRP £1
Oreo Spooky – Halloween-themed cookie embossing with orange creme, 154g, RRP £1.50
NIQ data shows the confectionery market was worth over £65.1 million during the six-week Halloween period last year .
Susan Nash, trade communications manager at Mondelez International, said: "Halloween is a pivotal sales opportunity for the confectionery market, and consumers are looking for trusted brands in formats that are fun and easy to share, while embracing the spooky season"
