UK Halloween Confectionery Market Worth £65.1 Million
Source:Holiday Party /
Time:2026-09-08
NIQ data cited by Mondelez International reveals that the UK confectionery market was worth more than £65.1 million during the six-week Halloween period last year .
Key Categories:
Sugar Confectionery: Strong performance in seasonal formats
Chocolate Treatsize: Growing demand for individually wrapped portions for guising and sharing
Cookie Treats: Seasonal innovations like Oreo Spooky
Susan Nash, trade communications manager at Mondelez International, stated: "Consumers are looking for trusted brands in formats that are fun and easy to share, while embracing the spooky season" .
The Halloween period is considered a "pivotal sales opportunity for the confectionery market
