Halloween House Returns to Merry Hill for 2026

Halloween House, Europe's largest dedicated Halloween store, has returned to Merry Hill shopping centre in Brierley Hill, West Midlands, for the 2026 season.

Key Details:

• Location: Lower Mall, Merry Hill, opposite Boots

• Opening: August 2026

• Scale: Largest Halloween store in the UK and Europe

• Stock: Thousands of costumes, life-size animatronics, horror masks, makeup, and themed homeware

The store is known for its immersive, spooky showroom and has previously attracted celebrity visitors including House of the Dragon star Paddy Considine. It will operate as a seasonal mega-store before transforming into Christmas House.

Industry Summary

Additional European Halloween product news for 2026 is characterized by:

1. HARIBO's Monster-Approved Range: New HARIBO Sour Bats (channel-exclusive) join returning favourites with refreshed Halloween packaging and the "Halloween Monster Approved" stamp.

2. Takis Zombie Flavour Returns: Limited-edition Habanero Chilli, Cucumber & Lime variant launched September 1, supported by horror movie partnerships and themed creator content.

3. German Retailers Stock Halloween: DM drugstore chain offers felt skeletons, foil spider garlands, and LED ghosts from €2.25, with limited-edition status for 2026.

4. ALDI UK's Budget Range: Starting from 99p with posable skeletons (£19.99), witch hats (£9.99), and children's costumes (£4.99), landing September 27.

5. Picard's Harry Potter Collection: French retailer launches 20 Harry Potter-themed products including enchanted chocolate frogs, magical cauldron desserts, and Poudlard Express ice cream logs.

6. Trolli's German Market Leadership: Trolli remains Germany's #1 Halloween gummy candy brand with 15% growth, backed by a 136-million-contact marketing campaign.

7. Hames Chocolates' Recyclable Pouch: Solid milk chocolate pumpkins, bats, and skulls in 100% recyclable packaging, supporting multiple shopper missions.

8. Halloween House Returns: Europe's largest Halloween store opens at Merry Hill for 2026 with immersive displays and thousands of products.