Loison: Christmas Begins in May for Artisan Italian Bakery
Loison Pasticceri, an Italian artisan bakery based in Vicenza, presented its Inverno Natale 2026 catalogue at Tuttofood in Milan (May 11-14, 2026), demonstrating how the Christmas planning cycle is extending earlier .
Key Company Figures:
66% of exports: Over 75 countries
600+ direct customers
98% of production: Under the Loison brand
History: Four generations of pastry chefs since 1938
2026 Highlights:
New packaging solutions enhance the storytelling and gift value of each product
Five new dispensers for individually wrapped butter biscuits (low lactose, <0.01%) for hotels, offices, and hospitality venues
Dario Loison stated: "We arrive at Tuttofood with a very full agenda of meetings and with the new Inverno Natale 2026 catalogue. We all know this is a particularly complex moment internationally, and that is precisely why we need to plan, listen and keep moving."
