China's Dominance in European Christmas Decor: 80% Market
Source:Holiday Party /
Time:2026-09-08
Chinese manufacturing, particularly from Yiwu (the "Santa's Second Home"), continues to dominate the European Christmas decoration market, responsible for nearly 80% of global Christmas product supply.
Key Insights from Paris Christmas Markets:
A Christmas decoration costing €25 in Paris may have an ex-factory price of just 20 RMB (approximately €2.50)
A French artisan at the Tuileries Garden market told a customer: "Everything is from China, including me"
In the first half of 2025, Yiwu's exports of Christmas products to the EU grew by over 104%
The Cost Dilemma: A French artisan explained that if he relied on purely local French craftsmanship, a figurine would need to sell for over €80 to cover costs, pricing out most consumers.
