Michaels Expands Party Supply Assortment by 60%, Enters DIY Customization
Michaels is aggressively moving into the party supply space, increasing its assortment by 60% with nearly 600 new products aimed at budget-conscious shoppers. The arts-and-crafts retailer is filling the void left by Party City's bankruptcy and Joann's closures .
Key Expansions:
Piñatas: Sports-themed designs, classic smiley faces, and on-trend styles with pre-bagged candy fillers
Licensed Kids' Party Supplies: Bluey, Hello Kitty, and Stitch plates, napkins, balloons, and decorations
Drinkware and Utensils: Expanding beyond décor into table-ready essentials
DIY Bars: Rolling out in-store customization stations for party favors, banners, and packaging
In-Store Birthday Parties: Reduced to $149, including setup, cleanup, customizable licensed decor, crafts, and Balloon Bar add-ons
David Boone, Michaels CEO, stated: "As North America's ultimate celebration destination, we are committed to being the true one-stop shop, delivering a differentiated selection and exclusive experiences" .
