“Noodle Cake” (捏捏乐蛋糕) from Shanghai Goes Viral Overseas, Generating ¥3 Million Monthly Salesc
A Shanghai-made birthday cake-shaped squeeze toy (捏捏蛋糕) has become a viral sensation on TikTok, with views exceeding 120 million and single-month sales surpassing ¥3 million. Priced at ¥299, over 10,000 units were sold in one month.
Product Characteristics:
Three-Sense Experience: Visual, olfactory, and tactile
Positioning: Combines healing, toy, and cultural elements
Consumer Base: Southeast Asian fans are buying in bulk, with prices doubling when resold overseas
Market Context: The global decompression toy market reached $6.26 billion in 2026, with Gen Z as the core consumer group seeking high-quality, high-aesthetic, and healing products. The cake squeeze toy precisely covers three core scenarios: daily decompression, holiday gifting, and trend collection .
