Birthday Economy in Neijiang: Three Major Tracks Form Clear Market Structure
A field investigation in Neijiang, Sichuan reveals that the “birthday economy” has formed a clear three-track structure: cake baking, scene decoration, and catering banquets.
Key Data from Neijiang Market:
Cake Shops: Birthday cake sales up 45% year-on-year; weekend single-day orders exceed 60 units; 4-inch mini cakes priced ¥33-55 are gaining popularity
Character Delivery Services: Staff in mascot costumes deliver cakes, sing birthday songs, and dance; weekend single-day delivery orders exceed 60 units; online orders account for over 70%
Party Planning Stores: Monthly capacity of 35+ birthday decoration orders; parent-child and elder birthday banquets account for 80%; group purchase orders exceed 60%
Pricing Tiers for Party Planning:
Special offer: ¥194
Theme room decoration: ¥474 / ¥674 / ¥1,354 tiers
Mid-to-high-end packages include clown greeting and interactive magic performances
