UK Birthday and Wedding Gifting Prioritized Amid Financial Pressures
Research and Markets' Retail Occasions Series: All Year Gifting Cards & Gift Wrap 2026 report reveals that more consumers are prioritizing spend on birthdays and weddings in 2026, as those under the most financial pressure increasingly opt out of gifting altogether. Key findings include: secondhand gifting is becoming popular as a way for consumers to save money, and more than half of consumers agree that promotions encourage them to purchase gifts earlier. The report covers major UK retailers including Card Factory, Clintons, Moonpig, and Funky Pigeon