Fini's E-Commerce Strategy Targets Event Planners
Fini's new e-commerce platform includes a special pink box designed for wedding planners and decorators seeking packaging that fits refined and aesthetic environments. The platform offers guided purchasing with recommendations based on celebration type and guest count, helping users configure their "perfect pack." The product offering focuses initially on top-selling and innovative products in larger formats than those available in retail. Fini's mission: "to be present in people's most special moments" .