Most Popular Gifts: Candy, Flowers, and Greeting Cards
Source:Holiday Party /
Time:2026-08-24
Candy remains the most popular Valentine's Day gift for 2026, with 56% of consumers planning to purchase candy .
Top Gift Categories by Popularity:
Gift Type | Percentage of Consumers |
|---|---|
Candy | 56% |
Flowers | 41% |
Greeting Cards | 41% |
Evening Out | 39% |
Jewelry | 25% |
Top Spending Categories:
Jewelry: $7 billion
Evening Out: $6.3 billion
Clothing: $3.5 billion
Flowers: $3.1 billion
