Zales x Sweethearts Collab Reimagines Conversation Hearts
Zales launched an exclusive capsule collection with Sweethearts® candy, transforming the iconic conversation hearts into fine jewelry charms .
Collection Details:
Three engraved heart charms with classic Sweethearts sayings: "ooh lala," "amore," and "xoxo"
Available in mystery blind boxes for $49.99 (originally $299.98)
Crafted in 10K yellow gold with lab-grown diamonds (1/10 carat total weight)
Limited-edition, launching February 3, 2026
Amanda Rather, Senior Director of Marketing at Zales, stated: "With Zales x Sweethearts, we wanted to flip that idea and create something fun and nostalgic that reminds customers the most powerful affirmations are the ones they give themselves" .