Valentine's Day 2026: Consumers Plan to Spend 'More' or 'Same'
Source:Holiday Party /
Time:2026-08-24
According to Bread Financial's Valentine's Day Look Ahead survey, 34% of celebrants plan to spend 'more' on Valentine's Day purchases in 2026, while 57% plan to spend the 'same' as last year .
Generational Differences:
Gen Z and millennials are driving spending momentum
Younger generations are significantly more likely to indicate that compelling credit card offers could entice them to spend more
Superstores are the top Valentine's Day retail destination across generations
Key Takeaway: More modest spending plans among consumers at-large could be a sign of trends to come, but identifying and leaning into key areas of opportunity (Gen Z and millennials) could help retailers connect with new shoppers .
