McKinney & Co. Valentine's Day Spending: $89.79 Average
Source:Holiday Party /
Time:2026-08-24
A survey by McKinney & Co. found that the average Valentine's Day spending per person in 2026 is $89.79, with 65% of respondents saying they will spend the same or more compared to previous years .
Survey Demographics:
Majority of respondents (73%) are aged 25–45
54% are female, 46% male
63% are married or in a relationship
Spending Intentions:
Those in relationships plan to spend a little more than singles
Younger generations (25–35) plan to spend the most
This year's gift spending is driven by the 18–44 age group
