UK Easter Retail Sales Forecast to Reach £1.6 Billion
Source:Holiday Party /
Time:2026-08-25
Total UK retail sales for Easter 2026 are forecast to reach £1.6 billion – a 14% year-on-year increase – suggesting that despite economic volatility, consumer appetite for seasonal celebration remains resilient .
Key Spending Shift:
Chocolate now accounts for only 30% of total Easter spending, down from 40% just two years ago .
Nearly half of all chocolate orders now sit in the £5 to £8 price bracket .
Ethical products now represent 75% of Easter chocolate sales on wholesale platform Faire .
Drivers of the “Great Chocolate Pivot”:
Cocoa inflation: 17% rise in chocolate prices .
Shrinkflation scepticism and ethical consumption priorities .
