Easter 2026: From Single Egg to Layered Basket
Source:Holiday Party /
Time:2026-08-25
Easter shopping in 2026 is shifting from a single "big egg" occasion to a layered, multi-item basket, according to data from European delivery platform Foodora .
Shopping Trends:
Smaller formats rising: 0g-50g category now accounts for 34.5% of chocolate sold, up from 24.6% in 2022 .
Flavour preferences broadening: Milk chocolate share slipped to 88% in 2025 as white chocolate rose to 6.9% and dark chocolate to 5.1% .
Last-minute shopping: Spending and promotions peak in the final days before the holiday .
Premiumisation:
UK supermarket Ocado reported searches for dark chocolate Easter eggs rising 247% year-on-year, alongside triple-digit growth in alcohol-infused products such as the Guinness Rugby Ball Easter Egg (up 355%) .
