Cute Chocolate Characters Drive Impulse Purchases
Source:Holiday Party /
Time:2026-08-25
Retailers have leaned heavily into the child-centred nature of Easter by expanding ranges to include cute, character-led chocolate NPD, typically taking the shape of spring animals such as bunnies and lambs .
M&S Character NPD Success:
The retailer launched four new chocolate characters alongside one previously available .
Examples include "Sunny" the sloth and "Ralph" the cavapoo – the second most popular hybrid dog breed in the UK .
These playful designs capture children's and adults' attention from the shelf-edge and incentivise impulse purchases .
This novelty strengthens shoppers' emotional engagement not only with the product but with the retailer, driving increased spend during the occasion .
