Easter 2026: The "Great Chocolate Pivot"
Once defined by mass-produced chocolate eggs, Easter 2026 has evolved into a multi-category retail event driven by quality over quantity, ethical consumption, and the expansion of the "Easter Roast" .
The End of the "Impulse Egg":
Chocolate now accounts for only 30% of total Easter spending, down from 40% just two years ago .
Nearly half of all chocolate orders now sit in the £5 to £8 price bracket .
Ethical products now represent 75% of Easter chocolate sales on wholesale platform Faire .
Drivers of the Shift:
Cocoa inflation: 17% rise in chocolate prices .
Shrinkflation scepticism: Many shoppers noted reductions in cocoa content and product size in cheaper ranges .
The ethical premium: Consumers prioritise sustainability and fair sourcing over low prices
