Dark Chocolate and Alcohol-Infused Products on the Rise
Source:Holiday Party /
Time:2026-08-25
Flavour preferences are broadening, with growing demand for dark chocolate and alcohol-infused products .
Flavour Trends:
Milk chocolate share slipped to 88% in 2025 as white chocolate rose to 6.9% and dark chocolate to 5.1% .
UK online supermarket Ocado reported searches for dark chocolate Easter eggs rising 247% year-on-year .
Triple-digit growth in alcohol-infused products, including the Guinness Rugby Ball Easter Egg (up 355%) .
Innovation Examples:
Hames Chocolates expanded its Easter range with formats designed to offer a mix of impulse lines and giftable options .
Savoury twists on seasonal classics, including artisanal hot cross buns with Earl Grey-soaked fruit, candied peel, and citrus .
