The Sunday Roast Drives Easter Sales
Source:Holiday Party /
Time:2026-08-25
61% of shoppers intend to celebrate Easter this year, with a renewed focus on the Easter roast dinner .
Retail Opportunities:
Massive opportunity for the wine and spirits category – secondary placements in the meat aisle becoming standard strategy .
General merchandise following suit: hosting accessories, serving plates, themed crackers, and glassware .
Retailers signal a shift towards a more premium, at-home occasion .
This "two-step journey" in stores – from food products to hosting accessories – encourages shoppers to build larger baskets .
